[randomfool]

Not quite- this is a direct shot at Google's advertising revenue. Google doesn't have the luxury of ignoring this.

Microsoft isn't doing this to protect users against nefarious trackers, it's doing it to hurt Google's bottom line.

[Serplat]

I suppose that makes some sense.

However, it doesn't change the fact that by enabling it by default, most other sites will likely end up just ignoring it, even if that isn't Microsoft's intent.

[kenjackson]

Why can't Google ignore this? Don't they make most of their revenue for targeted ads on the search page?

Besides, what happened to Google siding with the user even when their revenue was on the line? Wasn't that their corporate position with China? Or is that only the corporate position when it conveniently aligns with other interests?

This just seems like a no-brainer.