[ggm]

Maybe respect was the wrong word? It's not like the brand power of "UPS truck" is boosting sales in any other segment.

The brand power of Cyber Truck was (in my mind) designed to boost sales across the board. While it wasn't available people bought other Tesla product, expecting a future upsell.

Thats all. UPS truck is a fine, economically justified, fit-for-purpose design. It gets all the (brand) respect it needs.