[puzzledobserver]

It looks like the website is based in India.

Instead of the ones(10^0)-thousands(10^3)-millions(10^6)-billions(10^9)-... system followed in most other parts of the world, the Indian numbering system uses ones(10^0)-thousands(10^3)-lakhs(10^5)-crores(10^7)-...

So, for example, half a million subscribers (500,000) would translate to 5 lakh subscribers (5,00,000).

[esalman]

Does this website also have a print version, and maybe counting those subscribers? Not really familiar.

[flakiness]

Another day, another trivia tidbit :-) Love HN. Thanks for sharing.