[theneb]

Square have still yet to break into the European market despite claims from their vanished blog that they were planning to in 2012. This was at the same time as taking Branson on board.

It might stand that they're trying to strengthen their core business in the USA, Starbucks could be a good gateway for them moving forward into other countries.

[brackin]

It's almost impossible for Square to launch in Europe with their traditional product (Swipe) but they probably could with Pay with Square.

Their European rival had to jump through huge technical hoops (payments offsite, can't swipe, etc) to develop a product and it is a huge box off the phone and they are now trying to jump through more as credit card providers have raised their barrier.