| Almost every "Directions for improvement" statement could be replaced with "Do it how the iPhone does it" and still basically be saying the same thing. Some example "Directions for improvement" statements: * Phone: Need to modify the call end button on the call screen so that it is a separate large button * Calendar: The date displayed on the Calendar icon should match the current date on the phone * Calendar: Need to modify by enlarging the area displaying daily schedule and the font size in order to address the low visibility * PC Program: Need to [make some kind of change], like iTunes Picturing myself as a Samsung engineer having finished reading that document, I could quite easily think "they just want us to copy the iPhone as closely as possible" even though the wording in the document itself doesn't explicitly say "copy the iPhone". |
For every issue they explain why the iPhone does it well and the S1 not. To me it doesn't read like they want to copy the iPhone, but rather like they want to make it right (by copying the iPhone). Important distinction. This is consistent with their last direction for improvement: "Remove a feeling that iPhone's menu icons are copied by differentiating design".