[erikpukinskis]

Square works on any phone with GPS, which is not true of NFC.

And Square, Inc. is making a brilliant "Trojan Horse" series of business moves to bootstrap adoption in both users and vendors. They get vendors using the Square app by providing plastic processing, they get users using the app by providing convenient tabs... as smartphones become ubiquitous, they don't have many limits to growth.

NFC on the other hand... Who is going to be the jockey that rides NFC in the race? Google? What will Google be able to offer to vendors that Square doesn't? I can't think of a single benefit of NFC over Pay With Square from the vendor's point of view. And Google will never pound the pavement the way Square is. They just have too many other fronts to fight on.