[trueneverland]

You probably didn't mean to phrase it as "technical vs nontechnical", and more so your friend but it could come off that way for some.

This is more specifically your friend not doing his job than it is about a nontechnical vs technical person, just that he happens to be the person that was suppose to be responsible for the non-technical parts of the idea right?

My advice is if you're clearly not happy with what he is doing, cut him loose, move on.