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by Joel_Mckay 443 days ago
Marketers monitor the conversion rates very closely. Chances are some people caught on to the shenanigans within 24 hours, but couldn't figure out which part of the lead generation ecosystem was cheating.

What Honey did robbed content publishers of ad revenue, advertisers lead valuations, and end consumer confidence (bait-and-switch.)

I wouldn't want to be in the blast radius of that legal mess... Popcorn ready for when the judge defines the scope of who is liable =3
1 comments
justinator 443 days ago
It's very hard to figure out as in many instances the affiliate link part of a link is stripped out before clicked.

There's a browser extension for that too.

link
Joel_Mckay 443 days ago
It was very similar to the classic banner substitution malware/adware from the early internet.

Most media people have gone back to unique affiliate discount-coupon-codes instead of clickable URL parameters to track lead referrals.

Unfortunately, this also leads to sampling bias, and campaigns spelunking spam statistics. I'd guess on YT irritating people drives engagement in some twisted way. lol =3

link