[salman89]

I think more than any other benefit, Square has been validated by a premier American chain. It will be a much easier sell to other large chains. The big money for Square is in having these large customers with multiple POS deployments, where overhead will be small compared to revenues, at least relative to single shop customers.

It will also put their product in front of end customers, many for the first time. I for one have heard/read about Square since they first started shipping readers, but had not actually seen the product in action till last weekend (live in Silicon Valley).

[notatoad]

Yeah, with this announcement square's sales pitch has effectively become "well, starbucks uses it..."

[pnathan]

enterprises run on "some other big company uses it".

This is a major coup for Square. I've said it before, I'll say it again: I look forward to the IPO. Square has value.