[pjnewton]

As far as converting goes I would say the following:

1.) Your headline gets my attention (That is if I am in the market for a fundraising solution) 2.) The copy below the headline does a fairly good job of gaining my interest is just what it is you do. Maybe a little less wordy, a couple main features listed here would be good. 3.) The big problem I see with the copy is that it doesn't do much to create desire. You caught my attention, got me interested in what you have, but now I'd like to be led down the I WANT THIS, I NEED THIS path. I think some of the suggestions on here would help, outlining the big benefits to me, maybe show some proof.

If you can figure out how to get your ideal customer to really desire what you offer it should be pretty easy to get them to click that 'Start Raising...' button.

There is a lot going on that distracted me from clicking on the 'Start Raising...' button. I see you button, but I also see this video looking thing to the right, I see a calculator that looks interesting, there is a countdown in the corner that is drawing my eye away from your CTA, there's scrolling pictures in the bottom corner drawing my eye away, etc.

Hope this helps!

[joeytom]

Thanks very much for taking the time to respond to this. It is a massive help. I am going to start making the changes recommended on this thread over the next few days.