| Why is the iPad so addictive that children have to be kept away from it? Because every single person designing apps and websites is incentivised to try and win 100% of your attention. Reed Hoffmann put it nicely — "We're competing with sleep, on the margin." The default apps, browser excluded, are pretty harmless - their incentive is to create a device you decide to welcome into your home. I don't see children spending 4 hours doomscrolling the calculator. The challenge is to think of another model for creating apps and content — one that retains most of the innovation without the harm |