[h0l0cube]

Fashion is an MLM scheme in the sense that it only works if those most invested in fashion can convince those less invested that it has value

[nine_k]

Showing a sign of belonging to the in-group always has value. Based on that, marketing of new fashions becomes much simpler.

[h0l0cube]

In-group value is a kind of MLM scheme :)

[wruza]

In-group of who? People who wear it?

[nine_k]

"People of our social circle dress like this".