[vladde]

I have a hard time figuring out how to pitch a paid search engine to "normal people", when Google works and is free.

[thoroughburro]

You literally just wait for them to complain about Google, then say “Well, you get what you pay for.” They will be curious because everyone knows search is free.

IME, this works well.

[xigoi]

The problem is that I’ve never seen a “normal” person complain about Google search.