[recursive]

How do you pronounce it? "We're going to use ess-jee-enn-ell-why".

[jfengel]

I'm sure they want it to be "sign-ly", and that was the least awful domain they could afford.

I suspect that at one point they were hoping to use the .ly TLD, but that fell through and they had their hearts set.

[dillydogg]

I agree, I saw the name and thought "this will be hard to get off the ground with that name". My guess is signly (pronounced sine-lee)

[crazygringo]

Agreed. Hope they change the name ASAP. I saw it and the first thing I thought was, I'd never trust a company that decided that was a good name.

Names, like products, are supposed to be easy to use. If your first thought is "wait how the heck do you pronounce that?" and then "why do they hate vowels so much?" you're already lost. Like, if I want to get to their site I'm going to have to guess how to type it into Google...? Signly? Sngly? Sgnli? Sgnly? Sngli? Can you even tell which one is right?

[kulahan]

I presume it’s supposed to be “sign-ally” or something to that effect? Really strange choice for a b2b app imo. Seems like it’d be better for an iPhone app name than anything.

[ANighRaisin]

sign-lee makes more sense.

[kulahan]

I have no clue how I missed this lol. Yes, this must be it, thanks

[CoastalCoder]

I tend to not defer to marketing departments regarding how I pronounce company names, especially for made up words.

[recursive]

I wasn't deferring to any marketing departments. But the fact remains, I still do not know how to pronounce it.

[etothet]

I also came here to say this. If you really want to compete with Docusign, you’d probably benefit from a name that decision makers can obviously pronounce. It seems silly, but it will be a barrier for some.