[K0balt]

People are motivated by genetics and memetics. Genetics makes us get hungry when we don’t eat, gives us sexual urges, things like that that we share with even the simpler forms of life. How we are affected and influenced by those stimuli is largely a matter of genetics.

How we react to those stimuli is governed by culture, or memetics. Like genes, memetic frameworks are also passed on generationally, but with a much higher mutation rate.

Genetics is hardware, which defines possible behaviors. Memetics is operating system and applications, defining actual behaviors.