[kspacewalk2]

Meh. There are no network effects, switching is 100% frictionless - compare and contrast with ditching Facebook and limiting facebook-ey social media interactions with whichever 1.5 of your friends are on Google+.

Just the fact that it can read my emails and set reminders, while being broadly the same quality as ChatGPT, was enough for me to switch. I no longer pay for the pro, and hence can't use the integration features, but I just stuck to Gemini and almost never use ChatGPT anymore.

[robocat]

Network effects are not the only way people lock into a product - it is just the first thing that comes to most people's minds.

Familiarity and trust are really important. Commonly called branding.

[kspacewalk2]

Familiarity and trust are really important when there's a cost to switching (buy this $35000 car or that one), when training is non-trivial, or when you have privacy concerns. I don't see that mattering at all when it comes to, say, ChatGPT vs Gemini. Google has a much more recognizable brand, the quality of the results and the interface itself are essentially identical, trust is not a factor at all (I assume both are collecting my data regardless of what they say).