[bennysaurus]

You have to understand what Visa is competing against; it's not against the other card providers, it's against cash.

Considering how much money they have spent to be a sponsor I don't think they count their return to happen during the Olympic period, this looks more to be a habit forming thing (when you go out their aim is you'll go for your Visa by default).

[X-Istence]

I go for the card with the highest amount of cashback for me...

[bennysaurus]

Yep but that's up to the banks and their bundles more than Visa/MC; the cards company's mission is more one of convenience.