|
|
|
|
|
|
by hippo33
5061 days ago
|
|
|
As one of the co-founders, I can tell you that click fraud and bots are certainly issues with many ad networks. This is something we think about a lot. We try to pre-empt this by writing algorithms to not count clicks of known-bots. But, people are always coming up with new bots, so it's impossible to apriori block every bot. So, we are constantly retro-actively checking clicks to make sure they are legit. For example, if a publisher yields more clicks on a given campaign than we predict, we'll retroactively take a look through a series of methodical checks and in many cases will do a series of manual checks. And if we find a bot or a ring of folks trying fishy things, we'll retro-actively rectify the situation, so the advertiser doesn't pay for those clicks. |
|
|