[matthewhughes]

Honestly, I'm not sure what GoPro's software looks like any more? (I assume it's pretty solid.) But that could be an opportunity.

Also, I believe the design and aesthetics could really be improved.

If you really want more people using a p-o-v camera more often, it needs to be a little less intrusive (the GoPro looks pretty awful). A streamlined, low profile camera with the ease and simplicity of a GoPro would be a winner.