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by evanwpm 450 days ago
Highly recommend that anyone interested in this company listens to the episode of the Freakonomics Radio podcast about 23andMe:

https://freakonomics.com/podcast/why-is-23andme-going-under-...

Seems like they struggled to turn a one-off purchase model into recurring revenue. At some point everyone in the world who cares enough about their DNA has already bought your product.