[nomdep]

Your example doesn’t make any sense, because they could do it right now: most of the kids are never going to get a basketball college scholarship, everyone knows it, including schools, and they don’t care

[balamatom]

It's an example of a thing that doesn't make any sense.

And people are made to care about things that don't actually make any sense all the time, you just gotta set up the incentives just right.