[ehnto]

> The market for climbing is built through reputation, tradition, & thus a visceral rejection of new ideas & methods.

Every climber I meet is lovely, but there is your standard sports equipment elitism at play as well, not to be confused with the very real brand loyalism that comes out of trusting something with your life.

I think if you are bringing a product into the climbing space you would do well to lead with a low risk product for brand reputation, something like a hangboard or training equipment perhaps.