[ninh]

It's quite simple actually. If your business is not dependent of consultancy, i.e. it's not your primary source of income, you'd do yourself a disservice by not TRYING to charge a significant amount: you never know who might be willing to pay it. In particular, an amount that would be at least the lower bound of what you expect your app to generate in terms of income on an hourly basis.

After all, you're not dependent of those consultancy funds, but if you find someone who's willing to pay the requested amount, it's win-win. You're basically put in a unique situation where you're able to experiment with that and you might end up with a few interesting contacts as well by doing so.