[gist]

> I had no idea Monster sold anything other than over priced guitar cables..

Overpriced because you are envious of their marketing or pricing strategy? They were appropriately priced as long as the marketing wasn't more deceptive than products are generally (and noting it's not a food product or medical claim).

> But it wasn't because of their alleged improved sound quality or whatever, it was because they had a lifetime warranty.

Isn't that (along with branding) a valid reason to price a product at a certain level?

[otherme123]

Anyone can make a top quality cable in 10 minutes: buy 2 Neutrik connectors, buy as many Cordial cable as you need, four solderings and you have a top guitar cable for life, for maybe 1/4 of the price of a similar Monster.

Don't like to solder? Cordial has also cables with Neutrik connectors ready to use, for half the price of a Monster.

[__float]

The lifetime warranty clearly was valuable to many people here.

The problem though, is the _misleading_ marketing around "better sound" and similar that is false and does not justify charging more to basic home consumers who don't know any better.