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by bluedevil2k
456 days ago
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The baffling part of Apple’s AI strategy - they continue to insist on using the “Siri” brand. That brand is damaged beyond repair and has been for many years, maybe since it was first launched 10+ years ago. The recent mistakes of over promising and under delivering have further eroded the brand to near zero. For a company that comes up with ridiculous branding of small features (Retina Display, Force Touch, Dynamic Island) the choice to keep “Siri” and its negative connotations is un-Apple like. |
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In the age of LLMs I also increasingly view my experience with "Hey Google" and "Alexa... " with similar contempt. Their output feels so bad compared to what ChatGPT's voice gets me. All of the big tech companies seem to be struggling immensely to deploy the latest in AI advancements.