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by TeaBrain 461 days ago
>MW2 the whole culture of launch hype with midnight releases and camping out and so on was just about dead thanks to digital distribution and such

Not quite. MW2 was the largest video game launch on record by pre-orders, revenue and units sold when it was released. Its release broke nearly all of Halo 3's release records. There was no digital release at launch. It also had a massive advertising campaign. There were large ads in every store with an electronics or games sections to an extent that I haven't seen since.