[conductr]

This is the correct takeaway from my comment. While kind of you, I wasn't fishing for a longer trial offer or even in the market for this solution. I was pointing out how a short trial preemptively narrows your top of funnel in terms of signup conversion. If you believe in your software/company, you should be prioritizing signups because you believe you will be able to convert them eventually.

If you give the user time to get through all of the integrations/setup steps, you should be even more confident in your ability to convert them as they're invested at that point.

If you're worried about the 'load' of a user on your SaaS, then you have bigger issues to solve because the unit economics of having a low usage/free tier user should be essentially free. If a user does require a lot of human touch/support during their trial, then I feel like you handle that manually on a case by case basis. It's likely going to be rare and you can decide how to handle (eg. talk to them about paying for support / moving to a paid plan / etc). I tend to believe you're missing out on the learning and feedback loop from these types of users even if you perceive them as unprofitable or what have you.

[gregorygev]

We extended the trial period to 30 days now.

The original intent behind 14 days was to force a deadline onto user to get set-up properly and realize value of the product. (Seeing their financials in real-time)

Though the comment above justifiably mentioned that some folks might want an entire accounting period to run books in parallel while evaluating. We'll keep looking into this.