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Solar and batteries got cheaper when we scaled up and built a lot. You have to pay current prices to get the next price drop, because it's all learning by doing. If we had pushed harder in the 80s, 90s, and 2000s, solar might have gotten cheaper sooner. Solar fit in at the edges of the market as it grew: remote locations for power, or small scale settings where running a wire is inconvenient or impractical. The really big push that put solar over the edge was Germany's energiwende public policy that encouraged deploying a ton of solar in a country with exceptionally poor solar resources; but even with that promise of a market, massive scale up was guaranteed. It's in many ways a collective action problem. Even in this thread, in 2025 you will see people wondering when we will have effective battery technology, because they have been misinformed for so long that batteries are ineffective that they don't see the evidence even in the linked article. Also, most people do not understand technology learning curves, and how exponential growth changes things. Even in Silicon Valley, where the religion of the singularity is prevalent and where everyone is familiar with Moore's law, the propaganda against solar and batteries has been so strong that many do not realize the tech curves that solar and batteries enjoy. A lot of this comes down to who has the money to spend on public influence too, which is largely the fossil fuel industry, who spends massive amounts on both politicians and in setting up a favorable information environment in the media. Solar and batteries are finally getting significant revenues, but they have been focused more on execution than on buying politics and buying media. They have benefited from environmental advocates that want to decarbonize, without a doubt, but that doesn't have the same effect as a very targeted media propaganda campaign that results in zealots that, whenever they see an article about climate change, call up their local paper and chew out the management with screaming. Much of the media is very afraid of right wing nuts on the matter and it puts a huge tilt on the coverage in the mass media in favor of fossil fuels and against climate science. |
I like to think about "learn by doing". While I have of course lived it, I try to think of counterpoints. It seems clear that solar owes it's growth to Germany and California policies which subsidized the global solar industry with taxes on their economies, most disproportionately placed on individual ratepayers. But why couldn't solar research have been long-term funded based on it's fundamental value? Talk about national security, or geopolitical stability -- especially post 1970s! Skip the intermediate and expensive buildouts of the 2000s, failed companies heavily subsidized and fund research instead to hopefully bring the late 2010s forward in time?
What's a good model here, or concrete example? We see the same side of the history in electric vehicles. I think Tesla and Rivian, to pick two, both lost money on every sale in early years. Why not skip that expensive step in company history, and develop better products to sell at a profit from the beginning of mass manufacturing? Are there industries or technologies where this expensive/slow process went the other way?