[cameronh90]

There is some low hanging fruit, like the ticketing system.

Might be possible to improve satisfaction without costly infrastructure upgrades by ensuring you have a seat for long trips and being more aggressive with discounts at quiet times.

Plenty of times I’ve been one of like 30 people on a 12 car train despite the ticket having cost £60. The train is going to run anyway, so may as well price more aggressively.