| Congratulations on launching! I have some experience with accounting software and its use in various types of business (not just startups). Xero (rather than Quickbooks) is dominant in the UK and it has a lot of problems. However, I think you are addressing a fundamentally different market. Quickbooks and Xero are both targeted at the long-tail of small businesses - think tradesmen, cafes, hairdressers, etc. The main thing they accomplish for those customers is basic book keeping and business functions (like invoicing, payroll, etc) Your software seems much more aimed at small companies which want sophisticated tools to generate financial insight. This is not a criticism, just a comment that this is a different and potentially smaller market. However, one way you could capture the "long tail" of small businesses is by winning over the high-street accountant. If you could let them prepare annual accounts with 10x less work - even if the customer book keeping is a mess - then every accountant will recommend your software to their clients. Anyway - great to see something new in this space. Feel free to reach out if you'd like to discuss further. |