[WorldMaker]

> It even includes a built-in spreadsheet so you’re never limited in reporting.

That may be your next pivot, if you are not careful, or maybe if you are.

I did two semesters in college interning on an application like this which did not survive, and one of the things that kept coming up in comparables was that the biggest competition was not Quickbooks, the biggest competition for small/medium sized business accounting has always been Excel.

The product I worked on thought it could succeed with deep Excel integration, both imports and reporting, and possibly even being installed right next to Excel out of the same box. In the end, Excel won and the product was axed, because of course Excel won (even despite the product working to diversify its revenue to moat its budget in interesting ways).

[danielvanacker]

That's a great point and was actually what led to the pivot to accounting software. We originally tried to make this just a reporting tool (aggregate financial sources, think equals.com) but came to the same realisation that it was hard to get people to switch from Excel. In this product the sheet is not the product, just a feature

[financetechbro]

Just spent some time on the website. Actually looks like a really neat product. Biggest downfall is that it doesn’t offer connections _to_ spreadsheets (unless I missed that). I work in FS, we try to make dashboards with excel but it’s difficult to have a template that works across all types of client data. I think equals could be a powerful solution to that