So while Phish undoubtedly has fewer fans than Madonna, the ticket revenue per fan is way higher because fans loyally attend multiple shows. Not since the Grateful Dead has a band built a following as loyal as Phish. And like the Grateful Dead, Phish merchandising is a big business as fans gobble up Phish t-shirts, baby-onesies, and hats.
Yes saw that but no suggestion that perhaps consciously or subconsciously they followed the Dead's template since the article focuses on their business model
So while Phish undoubtedly has fewer fans than Madonna, the ticket revenue per fan is way higher because fans loyally attend multiple shows. Not since the Grateful Dead has a band built a following as loyal as Phish. And like the Grateful Dead, Phish merchandising is a big business as fans gobble up Phish t-shirts, baby-onesies, and hats.