Reading material (backlight vs. reflective screen) differs in my experience. Also typing and writing are very different neurologically, but people don't want to acknowledge that, AFAICS.
Speaking of neural pathways, my pet theory is that you're a lot more likely to be "engaged" by an "influencer" if you watch them talk than if you just read the same speech.
Mostly because a lot more of your brain is involved in just handling the input so a lot less is available to notice the bullshit.