| Some thoughts (I used to run a chain of 20+ coworking spaces) * Remote individual workers are the least attractive customer for the typical coworking space (that isn't a cafe). Small and unpredictable revenue, plus higher support per head, since the account is only one head. * Remote workers also aren't a great fit for you. Very few like to hop around. Their reasons are typically avoiding loneliness, finding a reliable place to focus etc. And so would only use your platform until they find a space they like. * SMBs are the sweet spot. Coworking is cheaper AND less overhead for them. In many countries they don't get access to grade A space even if they're willing to pay. For the coworking space, it's only slightly more work than a solo account and significantly more recurring and reliable revenue. You may be better off targeting small teams. * One particular pain point is expiring inventory - remote workers actually fit this well since they're willing to go for a floating desk. Most spaces would be willing to offer discounts on this. Kind of like last minute flight or hotel deals. * Another related product is meeting and conference room bookings. Also expires and has a market in WFH teams. * The last two also have a better business model fit since they are intermittent and people may be more inclined to shop around, allowing you to take a cut of every transaction. For any kind of recurring contract, you're probably limited to taking a one time lead gen or brokerage fee since you have no grounds to maintain a relationship with the customer after the initial match. |