[kelseydh]

Most political lobbying pertains to matters that are completely out of the radar of news media. In fact if the topic you're lobbying on is in the news you are probably failing.

They tend to be intensely practical and specific, rather than hot morally heated topics. Like building infrastructure, securing a government contract, or amending/removing a new regulation from your sector of business (e.g. making sure a new law on tobacco exempts cigar manufacturers).