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by Aurornis
458 days ago
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I followed a lot of indie hackers and “build in public” accounts on Twitter over the years. Most of them struggled for a while and then pivoted into some variation of being an influencer: Selling courses, selling services to other indie hackers, or just Tweeting trend-following engagement bait 50 times a day and then bragging about the size of their X payout checks. Everyone talks about the levels.io guy as the epitome of indie hacking, but many don’t realize (or don’t want to admit) that his projects are making that amount of money because of his Twitter following. His current project is a simple vibe-coded game that sells in-game advertising, and the advertisers are paying largely for the novelty and to get in on the conversation. Nothing about that revenue model could be replicated by anyone with such a large Twitter following. Fantastic for him, of course, but it’s so far removed from what people imagine when they talk about being an indie hacker that it’s just not a relevant example of the space. Yet he continues to be held up as an example of what indie hackers can attain. I think there’s space for individual entrepreneurs, app creators, and business operators. I just don’t see it coming from the self-described “indie hacker” space at this point because indie hacking has turned into a marketing and self-promotion meta game. The real independent devs are operating out of sight at this point. |
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I had a modest following on Indie Hackers, and my posts always did well. But after 2021 none of my posts ever could cut through the “7 tweets you need to make right now to generate signups”. I just stopped posting and that’s when I came over to Hacker News.
I hope something pops up like Indie Hackers again, because there are a few of us who build small products and don’t want to be Twitter influencers.