[fabifabulous]

600W of power? Would you sell a car with "35l/100km of power"?

[redundantly]

Because the people buying these things have power supplies that are also rated by their wattage.

If someone has a 750w PSU they'll need to replace it with something higher, e.g., 1000w, to run this card and the rest of the computer components.

Having power ratings in these simple terms is helpful.

[noqc]

what on earth is wrong with watts as a unit of power?

[quickthrowman]

Would you rather have it say 50A @ 12V? The headline is written incorrectly (because the article writer didn’t write it), but the article says ‘needs 600W of power’.

Headlines are misleading, film at 11.