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by HHaan
459 days ago
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Oh, the whole 'begging for subscriptions' line was definitely a bit much Not to argue the point to death, but subscriptions make up the majority of in-app purchase revenue. If you exclude games, 96% of iap revenue was subscriptions in '23. We saw a definite trend of folks mixing in consumables / one-time purchases, so that revenue split probably shifted quite a bit for 24 The 'elephant in the room' is probably that 2/3 of mobile revenue is made through ads, though a lot of those ads are apps advertising in other apps. Unsure if it's technically a ponzi scheme, but it's close Thing to also note is that over 2/3 of all mobile iap revenue is made by 200 apps. It's a super top-heavy industry to be in |
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Yes, and this disparity exists even within the subscription subset of apps.