[sam_lowry_]

I am not OP but let me give you a Microsoft Office example.

For many years, Open Source and businesses tried to make a Microsoft Office competitor by mimicking Microsoft Office. Naturally, all clones were worse than the original.

Until Google changed the paradigm and rolled out Google Docs that had a unique feature of online collaboration.

Then was the turn of Microsoft to mimic collaboration features of Google Docs in Microsoft Office and be worse at it almost by definition.

Another example is S3.

For years, businesses tried to have POSIX-capable filesystems seamlessly scale in size and in availability. It took Amazon to roll out a simpler alternative that, by having a smaller set of features, enable so much sought properties of distributed file systems in an efficient and commercially viable way.

I think Hetzner Cloud is a sweet spot of a cloud. Instead of reimplementing AWS, EU should standardize of something like it.