[hedora]

> The GPC signal will be intended to communicate a Do Not Sell

So, there is no tracking opt-out like DNT had.

Do Not Sell is classic regulatory capture: It allows incumbent players to continue their current bad behavior, and directs revenue streams from smaller players (data brokers) to existing monopolies.

Also, this opt out won’t interfere with Mozilla’s recently acquired ad business, which uses user data to sell ad real estate (invading their privacy with obtrusive ads).

(Sorry for the awkward sentence, but they claim it is a privacy preserving technology that doesn’t gather or sell user data, and there’s no way to be doublespeak compliant without using tortured grammar.)

[mimasama]

"Tracking" is pretty vague and trying to stop it is just unenforceable, unlike "selling personal information" which is very clear and what GPC and the CCPA and GDPR cover. I often criticize Mozilla but they're correct in replacing unenforceable DNT (which is also worse fingerprinting-wise since it has three possible values instead of being a binary on-off signal) with GPC. It's long overdue.