[scottrafer]

Facebook has muscled in on literally everything but games, other than their ex poste facto 30% revenue share, and during their earnings report they intimated that they may get into games directly.

And, I'm shocked at your statement about the older platforms. I don't know if your entire background is on your LinkedIn page, but what you say is simply not true of Windows, DOS, the Mac, and is very tough to credit to Sun or SGI in their heydays. Those vendors cherry picked their ISVs all the time and with no more rhetorical consistency, stewardship, or charity than Dalton describes. They did so because they had market share in their segments and could.

That's why I specifically included this in my post: Playing naive to that reality went out the window in the mid-1980s with PC software and has been reproven by the platforms at least every 24 months since.

Everyone from RedHat to BeOS to Sega who behaved (somewhat) better did so because they needed their ecologies to grow. If they'd succeeded in building market share, I'm pretty sure I could predict their changes in policy.