[voytec]

I'd guess that their problem is data pollution (marketing unhappy, ads impressions unaligned, data needs to be cleaned anyway before PowerPoint presentations for shareholders are made). And technically: unnecessary database growth which impacts migration efficiency, backup size and duration and stuff like that.

[anonym29]

They don't seem to care about ad impressions being unaligned when their ads hit people who consider all forms of advertising to be a form of offensive and unauthorized graffiti on the mind, AKA vandalism.