| HN Mirror

I, and many of my coworkers, found the ad series - especially the "Basically" ad painful to watch because it was so embarrassing to watch. Apple generally tries to make their products seem "cool", but this ad did just the opposite. Add that to the fact that no one that I'm aware of makes something that is "basically a Mac" and you get a really odd ad.

The new iPad branding would be fine - if they weren't planning to make any new models of the iPad. It would forever remain the "new iPad". However, assuming they do release a new iPad, anyone who still uses the new iPad terminology will have to refer to the new iPad as the old new iPad, or, do what pretty much everyone else has done, and refer to it as the iPad 3. I noticed something similar to this the other day when I was comparing the 1998 VW Beetle (which was released under the name the Volkswagen New Beetle) with the 2012 VW Beetle (released under the name Volkswagen Beetle). In order to get which car I was talking about across I had to refer to the 1998 beetle as the old new beetle and the 2012 beetle as the new new beetle, which was awkward and felt counter-intuitive to everyone involved.

However, like I said, we'll see how this all shakes out. I've certainly been wrong about Apple's future success before, and I'm sure I'll be wrong about it again.