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by debacle 5064 days ago
The problem with B2B is that it doesn't follow the standard startup model.

In B2C, if you have 10,000 users, VCs will just start to look at you. In B2B, except in some specific instances, if you have 10,000 users you're already a million dollar company.

Thus, in B2C the risk/reward inflection point occurs much later chronologically than in B2B, and for a B2B business, I, personally, think that there is far too much ambiguity before that inflection point.

3 comments

...doesn't follow the standard startup model.

Remember, the standard startup model is, "Fail."

Anything you can do to not follow that is good. ;-)

I'm unsure this is true anymore. If you know how to play B2B (the same lies true for B2C), it's entirely plausible to get the first 1-5 deals pre-build (I did).

If you consider that equal to the first traction burst in B2C, then I'd argue that the ambiguity for B2C is just as large, if not larger, in the early days.

It is my no means an overall risk / reward inflection point (and if you are referring to 'this company is guaranteed to exit' I agree), but as an early 'this might have something' B2B can validate fast.

> The problem with B2B is that it doesn't follow the standard startup model

Is there even such a thing? Anyway, it's not that VCs don't fund B2B startups... they absolutely do, and there are even firms that specialize in that space (or at least have a heavy focus on it). A16Z, for example, are known for investing heavily into enterprise plays:

http://a16z.com/portfolio/portfolio-enterprise-companies/

If there is such a thing as the standard startup model, then I'd argue that it would be the B2B model.

The current mold of web/social/mobile/location startups is the exception to the norm in the history of high tech startups.