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by kmoser 456 days ago
Independent contractor here. Admittedly, it's not for everybody. But once you've built up a base of clients who need your services regularly, you don't need to keep seeking more, at least not at nearly the same rate. Also, word of mouth will keep people coming to you. The reality is that I almost never have to sell myself. But I've been doing this for decades, and YMMV.

Of course, your ability to do this will be somewhat dependent on your stomach for communicating with strangers who come your way.

2 comments

Yeah. I have a contractor at the moment who has been in business for a long time and inherited the business from his father. He doesn't market or advertise. But he still needs to communicate and deal with someone who comes his way.
Do market downturns affect you greatly? I'm curious how the past 12 months have gone so far. As someone who's considered what you're doing.
Not really, because the bulk of my work is building websites, and even in a down market, a website is an integral part of my clients' business. My work is not really seasonal, either.

To be honest, the distinction between full time employee vs. contractor is less important (i.e. affects your work less) than other factors like your capacity and willingness to engage with people, industry, tech stack, and willingness to learn new stacks.

Wry curious to know what is your strategy for sales and marketing. How did you find your first customers and how do you keep getting more (besides existing ones comes back for more)

Would chat privately if you prefer but no contact details in your bio.

A few times in my career I've responded to job listings and contacted recruiters but these days I do no sales/marketing. The vast majority of jobs I've gotten, even the first few, have been through contacts I made online in the BBS days. I was also lucky that my first few real jobs were long-term freelance contracts (1-2 years each) so I didn't have to look for work very often. The landscape has changed tremendously since then, though, and these days a resume is less important than a good portfolio.

My advice: join a small, local tech oriented community, contribute regularly, and don't discount the value of F2F. Happy to go into more detail here, or contact me at kmoser.com.