[jimbokun]

Those people are good at imitating the form of what curious and highly motivated by things beyond money do naturally.

Early programming blogs were written by people who had thoughts they just needed to share with the world. Because they were highly confident and self motivated people, they also often ended up being sought after and making a lot of money.

Then later others tried to turn the process into a formula they could use to increase their earning power, even if they were writing about things they weren't passionate about.