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by ano-ther
461 days ago
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Your company logo should stand for itself and not be cluttered with other logos. Over time, you fill it with meaning (your offerings, the quality of service, personality and so on). As a result, people start associating your logo with you and you are building a brand. Once you start adding other logos, they will bring associations that you cannot control. This will dilute your brand. Think about when you want to signal inclusiveness (eg, in employer branding) and highlight it there. Then it will become part of your general brand without the need to give up your distinct logo. |
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