[codegeek]

How would you ensure that I, a business, is getting something in return ? Yes I can pay that dollar and even come up with a joke. How does that relate to what I do as a business ? Why would a consumer select me just because I shared a great joke ? What value am I providing ?

[user080142]

It's definitely not targeted advertising like AdWords. It's kinda like the billboard on the highway. Everyone sees it and some people will find it useful.

I have a suspicion that if you told 10,000 people (completely randomly) about your product/service, 1-2 might want to learn more. No? Or, am I completely off base here?