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by psadri
460 days ago
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The root cause is that web browsers were designed for document delivery but are used for building application UIs. The browsers don’t offer a standard set of common application UI components, so every team builds their own leading to inconsistency and half baked implementations. In contrast, when you build a native app, developers can draw on a standard set of OS provided UI widgets. |
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We are reaping the consequences of that now, where lots of transactions are happening that don't actually make anyone happy or productive.
But you can see how that would filter down into UI design. When your incentive is to make people happy and productive, you spend time studying how people actually use the product, and then optimize that so they can use the product more efficiently. When your incentive is to turn people into mindless consumers that keep coming back for more ads, you spend time studying what sort of content holds the user's attention, and then optimize that so you can work as many ads into the stream as possible without them turning away. When your incentive is to sell enterprise software, you spend time studying what sales pitches will get the budget-holder to open their company's wallets, and then optimize the sales funnel to the extent of actual product usability. Even if your users hate you, they don't get to decide whether they keep using you.