As someone said, the Surface is entering a crowded market. The Surface is launching more than 2 years after the first iPad hit the shelves. In the years since, the Nexus 7 and the Kindle Fire have established themselves as compelling consumption devices at the $199 price point. It is not like Microsoft did not market the Zune at all. They did, but most of their marketing was vacuous or not correctly targeted. There is nothing to say that their marketing department has sharpened its pencils in the four years since 2008. Did anyone like the IE9 advertising campaign launched by Microsoft? In fact, can anyone recall a recent Microsoft advertisement (other than an ad for an XBox 360 game) that made them want to go out and buy the product? I cannot, so I do not have much hope for the Surface commercials.
All of this said, how many of you will buy the Surface over the iPad if both were available for the same price? The HN audience aside, how many non-techie folks do you think will buy the Surface over the iPad if there is no financial incentive?
All of this said, how many of you will buy the Surface over the iPad if both were available for the same price? The HN audience aside, how many non-techie folks do you think will buy the Surface over the iPad if there is no financial incentive?